ChatGPT's 2022 launch created an influx of marketing-focused AI products.
The marketing industry has been one of the fastest-growing adopters of generative AI tools. Marketing and sales teams can use these tools to automate business processes, such as lead scoring, marketing optimization and sales coaching. These tools can also personalize outreach and create dynamic website content and marketing collateral.
However, generative AI tools bring many challenges. For instance, privacy concerns have caused companies like Samsung to ban these tools for internal use. Other challenges include legal liability and copyright concerns. Despite these obstacles, however, generative AI tools can improve marketing and sales efforts.
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